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About Us
My name is Richard Cross. I started jig fishing for trout in the Ozark Mountains of north central Arkansas on the White and North Fork Rivers in 1994. I graduated high school in the small town of Norfork, Arkansas and did some trout fishing all through high school. Before we moved to the area, my family and I used to come on vacation from Memphis and spend a couple of weeks every year fishing and boating.
I had caught trout in many different ways through the years. I was tired of using corn, worms, power eggs and other traditional forms of bait. and made up my mind that I would concentrate my efforts in learning how to fly fish. One of the regular customers who used to come into my parents' restaurant in Salesville, AR when I was in high school had given me some flies, and I caught fish on them with a fly rod. At that time of my life, I didn’t have a chance to spend enough time and put in the effort to become proficient in fly fishing.
About 1995 I was going to take up fly fishing again, and had a conversation with a business associate and friend of mine about fishing, and in particular – trout fishing. He asked me if I had ever used jigs to catch trout and I said that I had not. He gave me a handful of some jigs that he had, and gave me a pointer or two on how to fish them. He said to let him know how I did the next time I got a chance to go fishing. I took those jigs and went to the White River below Beaver Dam in northwest Arkansas, east of Rogers, AR. I was wading that day. What happened was incredible. I caught more trout than I was used to catching and they averaged bigger in size than I normally caught. I stopped at the Beaver Dam store and had them take a picture of my nice limit of rainbows. That picture was on the wall in the store for a long time.
From that point on I was hooked on jig fishing. As time went by, good quality jigs with the right action were hard to come by. In early 1996 I started doing some research on molds and looking on the internet and in tackle catalogs trying to find a mold that I thought would produce the action I was looking for in a jig. There was nothing out there that was exactly what I was looking for. I spoke with local machine shops about making a set of molds for jigs and by the conversations, I had, you could tell that nobody wanted to mess with making lure molds.
One of the vendors I use in my regular business was located next to a custom lure maker in Rogers, AR. One day I stopped in and talked to the guys at War Eagle Custom Lures and asked them a bunch of questions about how they got started in the spinnerbait business. They had similar stories about local machine shops and after we swapped stories I asked them what they were doing for molds now. They gave me the name of a lure manufacturing company in Mtn. Home, AR. I told them that I used to live in that area and would be going over trout fishing. They gave me the phone number, and I called to make an appointment to discuss molds and jigs.
The rest is history. The folks at KG Enterprise in Mtn. Home, AR worked with me and we kept modifying the jig head until we got just the right action I was looking for. From that point forward, every jig was manufactured the same. They weigh what they’re supposed to. The heads are powder coated and not just dipped in paint. The powder coating gives better durability and last longer under real fishing conditions. The most important part of any jig is the hook, and we use only the best. The Mustad Ultra Point black nickel hooks are sharper when they’re new, and stay sharper longer. As a fisherman myself, I would rather lose a few jigs than have a big fish straighten out a hook.
So there you have it. Jigs designed by fishermen for fishermen! As you can see from pictures and testimonials, there are people all over the country who successfully use the White River Zig Jigs to catch more and bigger fish than they’ve caught in their lives.
Good fishin! Richard Cross
My name is Richard Cross. I started jig fishing for trout in the Ozark Mountains of north central Arkansas on the White and North Fork Rivers in 1994. I graduated high school in the small town of Norfork, Arkansas and did some trout fishing all through high school. Before we moved to the area, my family and I used to come on vacation from Memphis and spend a couple of weeks every year fishing and boating.I had caught trout in many different ways through the years. I was tired of using corn, worms, power eggs and other traditional forms of bait. and made up my mind that I would concentrate my efforts in learning how to fly fish. One of the regular customers who used to come into my parents' restaurant in Salesville, AR when I was in high school had given me some flies, and I caught fish on them with a fly rod. At that time of my life, I didn’t have a chance to spend enough time and put in the effort to become proficient in fly fishing.
About 1995 I was going to take up fly fishing again, and had a conversation with a business associate and friend of mine about fishing, and in particular – trout fishing. He asked me if I had ever used jigs to catch trout and I said that I had not. He gave me a handful of some jigs that he had, and gave me a pointer or two on how to fish them. He said to let him know how I did the next time I got a chance to go fishing. I took those jigs and went to the White River below Beaver Dam in northwest Arkansas, east of Rogers, AR. I was wading that day. What happened was incredible. I caught more trout than I was used to catching and they averaged bigger in size than I normally caught. I stopped at the Beaver Dam store and had them take a picture of my nice limit of rainbows. That picture was on the wall in the store for a long time.
From that point on I was hooked on jig fishing. As time went by, good quality jigs with the right action were hard to come by. In early 1996 I started doing some research on molds and looking on the internet and in tackle catalogs trying to find a mold that I thought would produce the action I was looking for in a jig. There was nothing out there that was exactly what I was looking for. I spoke with local machine shops about making a set of molds for jigs and by the conversations, I had, you could tell that nobody wanted to mess with making lure molds.
One of the vendors I use in my regular business was located next to a custom lure maker in Rogers, AR. One day I stopped in and talked to the guys at War Eagle Custom Lures and asked them a bunch of questions about how they got started in the spinnerbait business. They had similar stories about local machine shops and after we swapped stories I asked them what they were doing for molds now. They gave me the name of a lure manufacturing company in Mtn. Home, AR. I told them that I used to live in that area and would be going over trout fishing. They gave me the phone number, and I called to make an appointment to discuss molds and jigs.
The rest is history. The folks at KG Enterprise in Mtn. Home, AR worked with me and we kept modifying the jig head until we got just the right action I was looking for. From that point forward, every jig was manufactured the same. They weigh what they’re supposed to. The heads are powder coated and not just dipped in paint. The powder coating gives better durability and last longer under real fishing conditions. The most important part of any jig is the hook, and we use only the best. The Mustad Ultra Point black nickel hooks are sharper when they’re new, and stay sharper longer. As a fisherman myself, I would rather lose a few jigs than have a big fish straighten out a hook.
So there you have it. Jigs designed by fishermen for fishermen! As you can see from pictures and testimonials, there are people all over the country who successfully use the White River Zig Jigs to catch more and bigger fish than they’ve caught in their lives.
Good fishin! Richard Cross
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